In the wake of discovering a $9 billion fraud committed against them, a prominent and respected privately held company brought in Sphere to manage their stakeholder outreach, communications, and litigation support needs.
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Many onlookers rushed to judgement, without receiving the full merits of the situation. Sphere had to rewrite the story and realign media and government influentials to alter how the the case was dealt with around the world.
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Defining the Debate. Countering the opposition's campaigns with a constant and rapid-response media relations strategy, we changed the perceptions of the case with coverage in major US, European, and global media outlets, successfully shifting the public discourse on on the situation.
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Expanding Jurisdictions. Sphere raised the profile of the fraud, attracting attention and eventually intervention from numerous governments, which redefined the playing field.
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Creating Opportunities. Amid a turbulent financial period, it was difficult to keep attention focused on a prolonged litigation battle being fought in multiple jurisdictions around the world. Sphere not only maintained coverage of the matter, but introduced new sets of stakeholders that raised the overall level of awareness and attention to the matter.
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