We organize e-campaigns with targeted lists, track open and click-through data, and tailor messages to build a netroots support base that complements our on-the- ground media efforts. Our new media team also develops online advertising that delivers high impressions on the most influential sites on the web.
In one e-campaign, we launched a website in four days and drove 6,000 visitors to the site in the first week. By the end of three months, our online communications with constituents led to over 20,000 petitions from state residents to legislators to push for an open and transparent debate on an issue. We rolled out all of the facts in a YouTube video to show the benefits of our client’s plan – and the drawbacks of the opposition. In all, the e-campaign delivered a significant base of supporters on the web, which translated into real results in legislative offices.
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With open-and-click tracking, we can determine
which messages are resonating with
which audiences.
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We can spotlight the geography of online supporters
by city, state, and zip code.
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