Changing the Conversation about S&P's Downgrade

When Standard & Poor’s downgraded the U.S. credit rating from AAA to AA+, Sphere put together an online campaign for five clients from the manufacturing industry to highlight the politics that went into the credit rating agency’s decision. Sphere developed and created a website, www.getSandPoutofpolitics.com, to add context and historical perspective to the discussion.

The website was coupled with an extensive email campaign to help change the conversation about the downgrade. Our efforts have gained national attention, including a CBS News article in which Managing Partner Jim Courtovich was quoted saying the downgrade “has a very negative impact on the overall economy, which of course has a direct impact on their industry and their companies.” Read the article here.

 


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