Changing Outcomes


A multinational health care company’s market position in the US was challenged by lack of awareness about the brand and the company's origin.

Competitors with a larger domestic presence sought to block our client from market expansion and limit its growth in markets where the company was thriving. Specifically, our client was facing pressure from members of Congress to relinquish the patent rights of one of its major medications.

The company needed urgent and positive media coverage regarding their core issues, domestic footprint, and commitment to protecting American citizens.

  • Targeting Influentials. We leveraged an ongoing brand advertising campaign and devised a strategy targeting media and government elites, working with like-minded partners to help deliver a coordinated message and supporting research.

  • Inoculating Audiences. Sphere highlighted the fact that our client was already successfully engaged with the US government to address several other major health concerns.

  • Changing Outcomes. Our efforts helped protect the client’s market share and resulted in a favorable relationship with the government due to a greater comfort level among key audiences with the company’s role in US health care.


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