In a highly complicated, technical debate about the use and proliferation of nuclear material in medicine, we made it possible for interested parties to understand the process.
Our client needed to demonstrate to Congress and the media the value of medical isotopes in the battle against serious disease, as well as the strict safety measures taken to secure them.
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We were successful in rebranding a complex, scientific industry that supplies 15 million Americans with life saving medicine.
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Building a Message Platform. Sphere was able to unify a coalition of competitive companies to develop a cohesive and consistent message. The key points were Patients, Health, and Security as the group’s top priorities.
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Reaching Media and Policymakers. We created a media guidelines booklet for the group's members and worked with Congressional offices to prepare materials for floor debates in both the House and the Senate.
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Rebranding an Industry. The industry emerged from the debate with a clear articulation of its vision and supporting data that showed how millions of people rely on this unique, life-saving technology.
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