Sphere professionals come from backgrounds across the spectrum, from the UK to the U.S. We understand the intersection of the government and business worlds and know how to define leaders in both.
At the end of the day, the way an individual or organization is perceived ultimately influences their real value--from the price of a share to the place at the negotiating table. Sphere works with clients to shape perceptions and provide clients with a decisive advantage.
At Sphere we understand that a reputation lost is difficult to rebuild. We consider all potential outcomes before we take any action, and we cover all angles to assist client--regardless of the issue.
  Our relationships and unique ideas enable our clients to drive messages with journalists. Our media contacts span major newspapers, magazines, radio, television and online outlets, and we know what messages lead to stories. We conduct reporter briefings, deliver op-eds in targeted publications, and work with ed-boards to enhance media coverage and placement. |
  Sphere identifies opportunities and obstacles within the industry, government, and regulatory environments to determine potential implications for our clients. By providing thorough market and policy analyses, we enable informed decision-making. |
  We combine strategic messaging with targeted placement to deliver compelling campaigns to the right audience. Our Perception Analyzer and Dial Test technology enable us to develop messaging that is proven to resonate, and we use Scarborough Data and our Target Media Index to pinpoint the most effective channels for specific audiences. |
  We give clients the ability to emerge from media criticism and keep their reputations intact. Our media relations and advertising efforts place organizations back in the discussion with a chance to re-define the debate and clearly articulate positions and messages. In times of intense scrutiny, we drive the strategy and outreach to implement immediate solutions.
|
 Fraud and corruption issues are becoming more complicated with the expansion of rules in the U.S. and abroad. Sphere’s management combines years of regulatory experience with an expertise rooted in pubic affairs, crisis communication, and litigation support services. We help our clients enter the public realm to support their defense efforts and minimize adverse exposure to the media and the realm of public opinion. |
  Today, companies can no longer afford to deny the importance of social media on their brand. Clients and critics alike take to these platforms to discuss every aspect of a brand. Being active in that discussion is vital for companies that hope to control their image online. However, that doesn’t entail only having a Facebook page, but rather a multi-facetted approach that incorporates multiple platforms and multiple tactics. At Sphere, we carefully analyze our client’s objectives and tailor a social media strategy to fit their exact needs. |
  We combine strategic messaging with targeted placement to deliver compelling campaigns to the rig
ht audience. Our Perception Analyzer and Dial Test technology enable us to develop messaging that is proven to resonate, and we use Scarborough Data and our Target Media Index to pinpoint the most effective channels for specific audiences. |
 Sphere creates custom campaigns without the constraints of the old-fashioned industry model. Our new media department develops
dynamic websites, viral videos, targeted e-campaigns, and online advertising that delivers high impressions on the most influential sites on the web. |
  From years of experience at the state and local levels, Sphere has developed the ability to build momentum around issues for our clients. Through our vast network and outreach activities on the ground and online, we organize and galvanize support for our clients when they need allies.
|
 We have a long history of collaborating with third party groups including scholars, civil rights leaders, doctors, firemen and trade groups. Knowing that an advocate’s legitimacy is paramount, we recruit only individuals with the highest standards of integrity to validate messages and enhance the overall campaign. |
 From intellectual property to shareholder litigation, we have helped clients manage their message during legal battles. Our team works to create a clear and concise strategy to complement the legal effort, so our clients can put more energy toward protecting their position in front of the judge rather than in front of the cameras. |
