Sphere launched a successful campaign that coupled social media with traditional government relations outreach to fight against a massive shift in tax policy that would have negatively impacted the reinsurance industry.
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Our firm has integrated new and old approaches to reach and impact those who drive public policy and opinions. In this case, Sphere had to widen the audience who were focused on this issue, taking a complex tax policy and educating various blocs of people as to how these new taxes would affect them. The campaign targeted a host of states and policy makers in Washington.
- Simplifying Complex Issues. We developed and produced a YouTube video to educate stakeholders on the merits of the debate. The video raised awareness on the issue by generating over 20,000 hits and thousands of impressions among policy and industry targets.
- Coordinating a Full Campaign. Coupled with the viral video, a panel event and media outreach revived debate on the intricate tax issue, and elevated our client’s profile as the voice of the industry. The client’s lobbying and communications teams had a common tool and message to wield as they battled the opposition on the Hill, with the media, and online.
- Delivering Results. Sphere’s efforts increased media scrutiny among the industry community, revitalizing the discussion and refocusing policy makers’ attention. The bill’s sponsor referenced the the YouTube video in a Ways and Means hearing, and the legislation was ultimately halted on Capitol Hill.
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