Generating Media Coverage – Publishing

Category: Publishing

The Facts:

Two co-authors of a new business book retained Sphere to manage their national press outreach and earned media efforts. The authors were relative unknowns on the national stage but had an insightful and groundbreaking story to tell about the entrepreneurial economy and the need for policymakers to focus on the importance of start-ups to increase net job growth.

How we got it done:

Sphere coordinated interviews with the authors on NBC’s Meet the Press and MSNBC’s Morning Joe, which provided high visibility for the authors to discuss start-up growth issues.

Among political, financial, and national press Sphere earned timely media hits during the book’s rollout bringing significant attention to the authors’ ideas and policy recommendations.

Online and Radio:
Sphere worked with NPR, The Wall Street Journal Online, and other satellite radio shows to further spread the insightful research and takeaways from the book.

The Results:

Sphere was able to tell the story and drive the narrative to major print, online, radio, and TV audiences, successfully bringing the authors into a national conversation about job growth and economic policy. Sphere earned the authors more than 15 media hits during the course of the book rollout, driving their brand to an elite audience of policymakers and business leaders.


  • Media: Wall Street Journal, NPR, The Economist, Meet the Press, Morning Joe